German LED lighting products imported upward trend
January 2011 -2012 in September, Germany from 98 countries and regions imported LED lighting products, imported a total amount of approximately $ 1,856,178,006.00. First quarter of 2011 to the third quarter of 2012, imports of LED lighting products in Germany overall upward trend. While exports in the second quarter of 2012 declined slightly to $ 265,484,080, compared to the same period last year or an increase of 15.34%.
Germany is a big country, China’s LED lighting products exports and China’s export advantage is very obvious. According to the data provided by the Tesco information shows that from January 2012 to September, Germany’s main imports from China, Malaysia, Italy and other countries LED lighting products. Among them, China is the largest supplier of LED lighting products in Germany accounted for 51.5% of the total imports, while imports amounted; followed by Malaysia, the amount of imports accounted for only 11.2%. In addition, Germany has imported from Italy, the United States, the Netherlands, Austria and other regions LED lighting products, but not large share of imports, accounting for no more than 6%.
Favorable policies contribute to the development of LED lighting industry
September 1, 2012, the EU ban on the sale of all conventional incandescent, 2016, will prohibit the sale of halogen, which means that energy-efficient LED lights will have a broader market to replace the traditional lighting is imperative.
2, the European Union requires motor vehicle drivers to open the daytime running lights, in order to enhance road safety. Germany new cars and small trucks starting in 2011 is mandatory requirement for installation headlights 2012 buses and large trucks also need to install the headlights. If these headlights use LED lighting not only lighting brightness will increase, even if an extended period of time can save power consumption. At the same time, the automotive interior LED lighting demand is also increasing.
3 European energy efficiency in buildings guide policy (EPBD) the implementation of LED lighting will replace the traditional lighting of the surge in demand.
4, not only the LED lights as the lighting has a large demand, but also as decorative items gradually appear in many areas. In some European luxury boutiques, LED lights are more and more used as the interior lights.
Information to predict the sales of LED products in the German market in different areas according to the situation and development trend of the local LED lighting industry in Germany, Tesco. According to the sales forecasting of LED lights in Germany in different application areas (2009 to 2015) found that the relatively wide range of LED lighting products in automotive applications, with LED light high brightness, low power consumption advantages. At the same time in recent years the EU mandatory requirements such as cars, trucks, install the headlights, the LED lights on the car has been very common, it is expected that the growth trend in the future will not be particularly obvious. LED lighting products in the field of German industry, traffic signal in the next few years there will be rapid growth. Especially in the field of traffic signal, the LED lamp can be used in high-temperature and high-humidity environment, the most suitable low Wenshao Guang regions. Same time, LED lights are very suitable to be used as decorative lights, it is expected that the demand of the LED lights will increase after a period of time.
Strategy to enter the German market
LED market in Germany larger space for development before entering the German market, but companies need to pay attention to the following points:
1, to obtain CE and ENEC certification
Due to the large number of buyers in Europe need CE, ENEC product certification mark, so at the same time these two certification to enter the European market is very helpful. Which Germany CE mark certification as part of their mandatory safety certification system, consumers would never buy they can not ensure the safety, health, environmental protection products.
ENEC is a certification mark under the CENELEC (European electrical signs Coordinating Committee). Your product and the ENEC mark to ensure that the products sold in Europe meet the safety requirements and inspection by a qualified function. It indicates that the manufacturer has passed the ISO9001 quality system certification requirements. ENEC is a voluntary certification, but once the certification of products into the German market is very favorable.
2, the German market sales channels
Germany LED sales mainly through supermarkets, supermarkets accounted for nearly 50% the proportion of the entire sales channel, followed by our distributors and retail outlets, they accounted for more than 10%. Sales through hypermarkets, engineering applications, and advertising applications was relatively small, accounting for less than 10%. Therefore, for manufacturers who want to develop the LED lighting market in Germany, the development of the German supermarket business and in conjunction with some of the local dealers, retailers with sales.
3, most of the European market by some of the world’s leading supplier of lighting the monopoly. Therefore, small businesses should be considered to have more contact with some of the large companies in Germany, Be original equipment manufacturers of large German companies. , Osram and Philips as early as August 2010 has been designated Lextar as their LED lighting industry original equipment manufacturers.
The German consumer consumer awareness of LED products is not very high, you want to further enhance the awareness of local consumers, Chinese enterprises should actively participate in international lighting exhibition and try to product introduction and appropriate offers, in the form of local enterprises to introduce themselves .
5, the European lighting market products has been started by the well-known lighting brands for Chinese enterprises, if not innovative products with new technology, in order to enter the European market will become more difficult. In other words, the only distinctive features and high-tech LED lighting products for the European market much more easily accepted.
